The Unselfish Gene talks about bringing out the Collaborative nature of humans. Since the longest time, humans are believed to be rational individuals that takes care of their own needs above the rest. As such, most of the theories especially economic theories are able to predict human behaviors quite successfully.
In the article, the author has provided evidence through science that collaborative-ness is also found inherently in human beings as well. What is most important or the key takeaway from the article is the 7 building blocks of building a collaborative system/culture in a company.
1) Communication
2) Framing & Authenticity
3) Empathy & Solidarity
4) Fairness & Morality
5) Rewards & Punishment
6) Reputation & Reciprocity
7) Diversity
The article also gave an explanation as to why the model of rationality still exist which I believe are the resistance to change as well and they are:
1) Partial Truth
2) History
3) Habit
4) Simplicity
Given the fact that we are moving into a Knowledge Economy where collaboration is important to generate a lot of creative sparks, to create synergy, understanding the building blocks of a collaborative system/culture would allow companies to increase the value they are getting from their staff.
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